GDNRC

GDNRC Upcoming Education and Training Programs

Creating and Sustaining an Organizational Brand - March 18th

Branding is a popular buzzword whenever anyone talks about "marketing" their nonprofit organization.  What exactly does branding mean?  This workshop will explore what branding is and is not, and its application to nonprofit organizations.

• Learn how to effectively create your own brand.
• Discover ways that you can increase awareness of your organization through branding.
• Spend hands-on time creating a brand image.
• Explore ways to use social media and viral marketing to maximize brand penetration.
• Increase your fund-raising and community awareness through better brand recognition.

Sharon Danosky, President and Founder of Danosky & Associates, has served as Vice President of Marketing for both hospitals and human service organizations and in the process has increased visibility, referrals and revenue through effective positioning of the organizations and their brand.  Today her firms work with many nonprofit organizations in helping them to create the community awareness that leads to increased business and fund-raising dollars.

When: March 18^th, from 1:00 - 4:00 p.m.
Where: Brubeck Room, Wilton Library, 137 Old Ridgefield Road, Wilton, CT
Who Should Attend:  Executive directors, marketing and development staff
Workshop Fee:  $25 per person

To register for this workshop and pay by credit card, follow this link https://secure.uwwesternct.org/gdnrc/

To register for this workshop and pay by check, please download the following form: resolveUid/37407613b618779c565b2072da25cde2

Census Data Determines Who Gets $400 Billion Annually - Are You Getting Your Share? - April 7th

Census 2010 is here!  $400 billion dollars in federal funding is allocated to local communities based on census data.  This workshop will provide you with the tools you will need to access detailed social, economic and housing demographics for your community. This important data can be used to prove your organizations need for a grant or determine its eligibility for state and federal programs.

The workshop will also cover how organizations can spread awareness to their staff, constituents and customers about the importance of completing the census.  Attendees will be navigated through the American FactFinder - our online data access tool - and learn how to access the most current data released by the U.S. Census Bureau for geographic areas ranging from the Nation as a whole to city blocks. Currently, data is available from 2008 for many geographic areas! Get ready to become census data gurus!

Presenter: Arthur Bakis, Information Services Specialist, US Census Bureau, Boston Regional Census Center

When: April 7^th, from 12:00 – 2:00 p.m.
Where: Dayton Program Room, Ridgefield Library, 472 Main Street, Ridgefield, CT
Who Should Attend:  Executive directors, development staff and board members

To register for this workshop, follow this link  https://secure.uwwesternct.org/gdnrc/

To register for this workshop and pay by check, please download the following form:resolveUid/c536b2ceeb7f06ee3b365d35e84ebdc7

Direct Mail for Local Nonprofits 102 - May 18th

Last year, internationally recognized donor communications expert Tom Ahern introduced Danbury-area nonprofits to the secrets of writing effective direct mail. Now there's a sequel. In the new edition, workshop attendees will analyze in depth a direct mail appeal that raised $35,000 for a small nonprofit. We'll look at how to apply standard metrics like cost-per-dollar-raised. And we'll look at thank you letters, one major secret to donor retention. Direct mail can be a vital contributor to the fundraising efforts of smaller and niche charities. This workshop will teach you how to properly use direct mail to build and keep your donor base.

 Tom Ahern is counted among North America's top authorities on fundraising, advocacy, and "persuasion" communications.  Tom is the author of four well-regarded books on fundraising and communications. He is in demand as a communications trainer, traveling internationally to present his workshops. He is an award-winning magazine journalist (which means he knows how to tell a story).  And he gets results. His work has won three prestigious Gold Quill awards, given annually to communications programs judged to be among the most effective in the world. He's written numerous cases for successful campaigns, totaling more than $500 million in goals.

 When:  May 18th from 1:00 p.m. - 4:00 p.m

Where:  Brubeck Room, Wilton Library,137 Old Ridgefield Road, Wilton, CT

Who Should Attend:  Executive directors, marketing and development staff

Workshop Fee:  $25 per person

To register for this workshop and pay by credit card, follow this link  https://secure.uwwesternct.org/gdnrc/

To register for this workshop and pay by check, please download the following form: resolveUid/8501acfe97457729219204d181996c5f

Publicity and Effective Media Relations for Nonprofits - June 3rd

Paul Steinmetz, Director of University Relations for Western Connecticut State University, will discuss how to get publicity about your nonprofit organization in the media. You will learn what news companies look for in press releases and how to follow up with reporters and editors. He will give you contact information for local media and an idea of what you can reasonably expect to be published or broadcast, as well as background on The News-Times, local weeklies, ethnic newspapers and WLAD.

Paul Steinmetz has been director of University Relations at Western Connecticut State University for four years, and is responsible for media and community relations and campus publications and events. Paul experience includes a 24 year history with the News-Times of Danbury both as a reporter and editor of the paper .

When:  June 3rd from 12:00 – 2:00 p.m

Where:  Alumni Hall, Western CT State University, White Street Campus, Danbury, CT

Who Should Attend:  Executive directors, marketing and development staff

Workshop Fee:  $10 per person, a light lunch is included

 To register for this workshop and pay by credit card, follow this link  https://secure.uwwesternct.org/gdnrc/

To register for this workshop and pay by check, please download the following form: resolveUid/2097c31714b47a3236ae8211e7b1001d